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Google Analytics Demographics

The Audience Demographics will not automatically load with the standard Universal Code. 

To enable this you need to include the proper code and then verify the code under the Audience > Demographics > Overview > tab

These are 2 important Google articles that describe this process. You need to use the universal code and include the bold part below in the code:

https://support.google.com/analytics/answer/2444872?hl=en

To enable Display Advertising features for Universal Analytics, insert the bold line into your existing tracking code between the 'create' and 'send' commands, as seen in this example:

<script><br>(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){<br>(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),<br>m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)<br>})(window,document,'script','//www.google-analytics.com/analytics.js','ga');<br>ga('create', 'UA-XXXXXX-XX', 'example.com');
ga('require', 'displayfeatures');
ga('send', 'pageview');<br></script>

Once this is completed then you verify the code and the demographics should load.

 

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